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The Gap launches Hill City, a new premium activewear brand

Founded by former MLS soccer player, Noah Palmer.
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Founder Noah Palmer and The Gap want in on the growing activewear market with the introduction of Hill City. The new performance brand focuses on technical clothing that are designed for your workouts or relaxing on the weekend. You'll find everything from shells, to running apparel, down jackets, and more. More importantly, Hill City has placed a large focus on sustainability as the company has been designated as a B Corp brand that utilizes renewable and recycled fabrics in its garments.

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