Photo: Seifer

Photo: Seifer

Small, medium, and Large has long been the standard for apparel sizing and though it works to a certain degree, it doesn't exactly work that well. Seifer wants to change that with well-fitting activewear that torpedoes the S/M/L standard and instead sizes their garments by your height and build. 

Their first product is a carefully designed workout tee with a fit that is slim, but not so slim to the point where it's constricting and limiting your freedom of motion. You'll find a scalloped hemline, raglan shoulders for improved flexibility, athletic cut sleeves, and flatlock seam construction. The fabric of the shirt is a recycled polyester and Tencel blend that is both environmentally conscious and naturally anti-microbial. The shirts are Made in the USA and is currently available for funding on Indiegogo. 

From $27, indiegogo.com

Related Articles

HC_COLLECTION_HIGHLIGHTS

The Gap launches Hill City, a new premium activewear brand

Founded by former MLS soccer player, Noah Palmer.

001

Reigning Champ opens its first store in the United States

The Vancouver-based activewear brand comes to Los Angeles.

J.Crew x New Balance Activewear Spring '17

J.Crew and New Balance launch a full collection of activewear

The two brands release their first exclusive activewear line.