On has launched an interesting new program that offers a subscription service for a running shoe. So why would you ever want to pay to subscribe to a shoe that you should own? Well, the company hopes to tackle sustainability with a running shoe that is 100% recyclable. It's made out of castor beans and is designed to be a zero-waste product and according to On, no compromises have been made to the shoe's performance or quality. All in all, you get a high-performance running shoe that's designed for elite level competition and once you're done with them, you send them back for recycling and you get a new pair.
Available Fall 2021.
$29 a month, on-running.com