Nike reboots their Shox technology

The springy cushioning gets an overhaul.
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Nike Shox Gravity

Nike Shox is making a comeback of sorts. Though the technology has remained in the Nike lineup since its introduction in the late '90s, the design hasn't really changed over the years. This month, Nike is reintroducing Shox with an all-new design that's debuting in the soon-to-be-released Shox Gravity. For their new iteration of Shox, the test group requested a combination of the weightless feel of snowboarding on powder and the feel of surfing. 

The new Shox will debut in early 2018 with the release of the Shox Gravity and will then be followed by a multitude of new colorways and styles.

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