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Fibit targets fashion and fitness with their new Alta

The company's newest activity tracker keeps its simple and stylish.
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Photo: Fitbit

Photo: Fitbit

Fitbit's newest fitness wristband puts a motivational coach on your wrist with a stylish and low-profile band that features an embedded OLED screen to keep you moving through the day. With five days of battery life, the Alta is able to track steps, distance, calories burned, and more. It can also be set to give you reminders to get on your feet and can also alert you to calls, texts, and calendar alerts. You also get automatic sleep tracking with silent alarms and their dedicated app gives you all collected data in one place. 


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