Columbia puts DWR in its crosshairs with its latest jackets

The company debuts their new water-resistant OutDry Extreme technology.
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Photo: Columbia

Photo: Columbia

Columbia is taking on DWR with their new OuDry Extreme technology. The fabric is said to eliminate the downsides of traditional waterproof coatings with an abrasion-resistant membrane that is placed on the outside rather than the inside of the jacket. This allows for a permanent, waterproof layer that never wears out. The jacket is also designed to be highly breathable and their own tests claim that the material is 17%-74% more breathable than rival fabrics. Other features include a moisture wicking interior, articulated elbows two-way underarm venting, and full, seam sealed construction. 

$175-$400, columbia.com

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