Using technology found in Stealth Bombers and F1 Cars, the Callaway Ft-iQ Driver has a higher MOI than previous drivers and is the straight and longest club in their lineup. This makes for improved speed, straighter drives, and bigger distance. It does this using Hyperbolic shaping which delivers higher ball speeds across the entire face. Link: $500
Callaway's Rogue Driver increases ball speed with their new Jailbreak technology
The new technologies focus on high ball speed and longer distances.