Burton introduces Mine77, a new collection designed by Jake Burton

A new range of goods from the snowboarding god.
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Burton Mine77

After finding himself near death a few years ago, Burton founder Jake Burton was inspired to create Mine77, a new creative outlet for the snowboarding icon, which will consist of goods designed and specified by Burton, himself. The collection will feature snowboarding hardgoods as well as outerwear, apparel, and accessories. From goggles to boots and bindings, Burton poured over every detail whether that be the product copy or even styling a photo shoot. 

The 17-piece collection will be available online and only one retail store on the planet, Burton's HQ in Burlington, Vermont. 

burton.com

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