Arc'teryx's new stores focus on the outerwear brand's most iconic designs

The first store is now open in Walnut Creek, California.
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Arc'teryx Icon Store

Arc'teryx is rethinking their approach to retail with a new concept called The Icon Store. These shops take a more curated and streamlined approach to their product offerings, focusing on their most coveted pieces such as the Alpha SV and Atom LT. Set against a space inspired by wooden-framed backcountry huts, the stores will offer an array of services such as a Virtual Advisor, Same-Day Courier, Curbside Pick-Up, and Click & Collect. 

The first Icon Store is now open in Walnut Creek, CA with a San Francisco location opening on December 16th and three more to follow in New York City. 

arcteryx.com

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