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adidas kickstarts its Speedfactory tour with a Made for London sneaker

The AM4LDN shoe will be the first of six cities to have their own bespoke design.
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adidas Made 4 London

adidas is announcing its first big project to come out of the high-tech Speedfactory facility in Ansbach, Germany. The project will consist of a run of six individual bespoke designs that will be launched for six cities around the world. The first is a Made for London model, which was developed in collaboration with local consumers to address the needs of runners in London. The shoe will be followed by a release in Paris, New York, Los Angeles, Tokyo, and Shanghai.

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