adidas is debuting the first shoe to come out of its SPEEDFACTORY facility with the Futurecraft M.F.G. The company wants to change the way shoes are made through processes that bypass the traditional one-size-fits-all manufacturing methods for a platform that puts customization and sustainability at the forefront. The first shoe will be part of their running collection and will feature ARAMIS technology, a torsion bar for flexibility, and their BOOST soles to improve support and performance. The Futurecraft M.F.G. will be an exclusive release for Germany with a US-based SPEEDFACTORY facility to follow in the near future.
adidas' FUTURECRAFT.LOOP is a "shoe that is made to be remade"
The shoe was designed from the ground up to be fully recycled.
adidas announces the release of its highly anticipated Futurecraft 4D
Expect the Futurecraft to be one of the most coveted designs this year.
adidas debuts the industry's first fully athlete data-coded shoe, Futurecraft Strung
The first Strung shoe will be available in late 2021/early 2022.