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adidas releases its first Futurecraft shoe

The first shoe from their SPEEDFACTORY facility.
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Photo: adidas

Photo: adidas

adidas is debuting the first shoe to come out of its SPEEDFACTORY facility with the Futurecraft M.F.G. The company wants to change the way shoes are made through processes that bypass the traditional one-size-fits-all manufacturing methods for a platform that puts customization and sustainability at the forefront. The first shoe will be part of their running collection and will feature ARAMIS technology, a torsion bar for flexibility, and their BOOST soles to improve support and performance. The Futurecraft M.F.G. will be an exclusive release for Germany with a US-based SPEEDFACTORY facility to follow in the near future.

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