adidas is unveiling what they're calling a revolution in running shoes with the launch of their new Boost foam technology. Created with partner and chemical behemoth BASF, the companies developed a midsole of thousands of energy capsules that is highly temperature resistant compared to commonly used materials and provides a continuous steam of efficient and high energy return in a lightweight package. $150, adidas
adidas brings Boost to the slopes with their Energy Boost Snowboarding Boot
The company continues its all-out Boost-technology assault.