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100% is finally expanding into the snow goggle market with a three-model collection that introduces new lens technologies for riders of all levels. The flagship Norg (above) goggle boasts 3DPlane Molded Lens Technology that combines strength and versatility with its Gravit8 magnetic quick change lens system to easily change into your preferred lens tint when conditions darken or brighten up. The Norg is also joined by the Snowcraft, which has an edge-to-edge, all lens design, and the Okan, a more traditional design with the same HiPER lens techology as its siblings at a lower price point. 


$110-$250, 100percent.com

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