Ducati launches its Unica customization program
The new program will be available to North American customers next year.
Ducati
Ducati owners looking to create a one-off motorcycle of their dreams can now commission a bike through a new customization program called Ducati Unica. Customers will work directly with the design team at Centro Stile Ducati to interpret their ideas, who will help them choose from a number of details that include exclusive finishes, materials, colors, and Ducati Performance accessories. The first pilot project of the program was the very last Superleggera V4, which was designed to match the color scheme of a Lamborghini Aventador SVJ (top).
North American commissions will be available to clients in 2023 and only one bike per quarter will be built.
