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Now Open | Virgin Hotels

Richard Branson's Virgin empire opens its first hotel chain.
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Grand Chamber Suite, Photo: Virgin

Grand Chamber Suite, Photo: Virgin

Virgin is taking to the Windy City as it opens what should be the first of many Virgin Hotels. Bringing that signature, eccentric flare that has made brands like Virgin America so special, the rooms introduce essential features such as privacy doors so room service can deliver food while you shower up or get your work done, SMEG fridges in Virgin Red, free and fast Wi-Fi, and reconfigurable "hybrid beds" that feature erectable footboards.


One of the coolest features is found in their mobile app that becomes the center of your Virgin Hotel experience allowing you to do things like control the thermostat, order room service, listen to music, control TV and movies, and even connect to a "Chat Board" with other guests to get recommendations...or an emergency wing man. The hotel is open as of today and plans are in the works to open NY and Nashville locations. 

Virgin Hotels Chicago is located at 203 N. Wabash, Chicago, Illinois 60601, rooms start at $275 a night, Book now at

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