The Luxury Alchemist



Whether you aspire to be the next Guccio Gucci or are just curious how one builds a luxury empire, Assouline's latest title gives us a look into the elements that take it to the next level and continue to do so:

"With an in-depth analysis of the ever-evolving luxury market and a break down of the Magic Ingredients you will need, The Luxury Alchemist is the definitive guide for anyone aspiring to create or grow their own luxury brand.
Featuring stories and anecdotes from leading companies and revered names like Hermès, Daniel Boulud, Vera Wang, Loro Piana, Burberry, John Hardy, J. Mendel, and Reem Acra, and case studies of Savelli and Virgin Galactic, Ketty Pucci-Sisti Maisonrouge meticulously leads readers through the strategies that these successful brands employ in order to stay on top."

$35, Available this October from Assouline

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