Patagonia launching Worn Wear, a short film and campaign about valuing what we already have and in the middle of all the insanity that is the holiday shopping season its definitely something to think about. The film documents stories of Patagonia customers and the product they've not only sworn by, but have become integral parts of their lives. Alongside the film's launch, Patagonia is starting a repair program with repair experts iFixit who will be offering a collection of guides on repairing their outerwear and accessories and is also iFixit's first partnership with an apparel company. Patagonia will also be offering repair advice at 15 select stores and they'll also sell an Expedition Sewing Kit ($30) to help assist on your own repairs.
Coming to a town near you: Patagonia's Worn Wear Truck
Setting off on a mission to help make your gear last a lifetime.