LA-based outerwear specialists Aether make their way east today as they open their first retail store in New York City. Located in SoHo, the 2,000 sq-ft space is the end result of a joint effort between Aether founders Palmer West, Jonah Smith, and designer Thierry Gaugain who helped the brand with the AETHERstream mobile store and their west coast storefront in San Francisco's Hayes Valley. Inside the store are 16 foot walls made of stacked logs and 34 custom-designed, LED-lit wooden crates with white laminate interiors that were created to showcase their men's and women's product lines.
13 Crosby Street
New York, NY 10013
Store Hours: Monday-Saturday 11AM-7PM Sunday 11AM-6PM