Nike opens NikeLab

Author:
Updated:
Original:

nikelab

Officially launching tomorrow, Nike presents a global retail experience called NikeLab, a store concept that collects and curates the brand's latest and unique product offerings in a story-driven format that encompasses their physical, ecommerce, and social media platforms.

NikeLab will launch worldwide in New York, London, Paris, Milan, Shanghai and Hong Kong and online at Nike.com/NikeLab. Their stores will highlight everything from their White Label collections to their ultra limited HTM styles and will be the ultimate destinations for the brand's capsule collections and limited edition product. Nike's high-tech product design will also flow into the store design taking a more environmentally-friendly and minimal approach to theirinterior layouts bringing a larger focus toward reusable and modular fixtures and materials.

Nike

Related Articles

Nike Soho Building

Nike opens a new retail experience in New York's SoHo neighborhood

A multi-level temple for the king of sneakers.

Nike Shanghai

Nike opens their first House of Innovation at Nike Shanghai

The 41,000 square foot shop will feature four levels of Nike retail experiences.