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Nike's latest store will stock inventory that's dictated by local tastes and trends

Nike by Melrose opens this July.
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Los Angeles is getting a new Nike store, but it's not the kind of Nike store you've ever been to. The new shop will be one of its first Nike Live concepts, an idea that is designed to cater to its local NikePlus members. The store will serve as a testbed of sorts for new services and will carry a variety of's best selling items, Running essentials, Training, and Sportswear products. They will also be using their digital commerce data to inform city-specific products to serve the needs and trends of LA.

Nike by Melrose opens on July 12th.

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