Mr. Aston Martin: Dr. Ulrich Bez

Author:
Updated:
Original:

aston

This fall teNeues captures an incredible decade of Dr. Ulrich Bez's reign over Aston Martin:

"During his ten years at the helm, Aston Martin CEO Dr. Ulrich Bez turned a niche British car maker into a profitable global business. Not your normal corporate “how I did it,” this is a unique, lavishly illustrated blend of business case and personal memoir. The plot zooms along like a thriller—no business platitudes and all the insider details. We’re with Dr. Bez as he sleeplessly awaits Bill Ford’s verdict on buying out Aston Martin. We get up-close with the intense challenges of running an exclusive car manufacturer and see just how a global luxury brand is developed. A car enthusiast and engineer with a vision, Bez also shares his thoughts on the future of the automobile—and his plans for Aston Martin."

Link

Related Articles

db10.jpg

The Aston Martin DB10

Aston Martin previews James Bond's next set of wheels