What was once a struggling comic book publisher is now a storytelling powerhouse with a growing library of movies and tv shows that continue to awe and inspire audiences across the globe. Gestalten and author Liz Stinson take a look at over 80 years of Marvel in "Marvel by Design," a 300+ page book that breaks down the visual language of the world's most iconic comic book company.
"As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel’s comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more.
Marvel By Design will celebrate the company’s visual language with an in-depth exploration of the design process behind the brand’s most recognizable graphical elements including logos, covers, lettering, layout, and color palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics.
Throughout the book, Marvel By Design will connect the dots between comic culture and its undeniable influence in every creative field including the evolution of graphic design, editorial design, movies, and visual culture at large."