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Johnnie Walker wants to build you the perfect bottle of whisky

The distiller turns to Indiegogo to help crowdfund their latest project.
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Johnnie Walker My Edition

Johnnie Walker is embracing the crowdfunding economy with an interesting new project called My Edition. My Edition is exactly what the name implies, a whisky built for you by the company's master blenders. It works by letting customers inform Johnnie Walker of their own whisky preferences through their My Edition platform, which will source whiskies from their various distilleries across Scotland. The service will also allow you to create a custom label and engraving for the bottle and wrap it all up it in an exclusive presentation box.

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