Johnnie Walker is embracing the crowdfunding economy with an interesting new project called My Edition. My Edition is exactly what the name implies, a whisky built for you by the company's master blenders. It works by letting customers inform Johnnie Walker of their own whisky preferences through their My Edition platform, which will source whiskies from their various distilleries across Scotland. The service will also allow you to create a custom label and engraving for the bottle and wrap it all up it in an exclusive presentation box.
Johnnie Walker releases its first 50 year old Whisky
Only 100 bottles will be produced.
Johnnie Walker bottles irreplaceable whiskies for its Blue Label Ghost and Rare
The whiskey use blends from closed distilleries.