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IWC Les Aviateurs Bar

If you just dropped some serious cash at IWC's Rue du Rhône boutique, you can now enjoy a nice glass of whiskey to celebrate your new purchase...or maybe even ease the pain of that small fortune you just spent. In either case, IWC's new 'Les Aviateurs' bar is a stunning new space inspired by the early days of aviation and is reminiscent of gentleman's clubs from the '20s and '30s. 

The space is now open next door to their Rue du Rhône store in Geneva, Switzerland.

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