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IWC is going on tour with its Big Pilot exhibition, taking the specially-designed cargo container-style structure across eight different cities in the US. Starting in Los Angeles on September 23rd, the "Big Pilot Roadshow" is open to the public and guests will be greeted by an interactive experience that will not only let you view and try on the latest from IWC's 2021 collection but also view holograms of IWC CEO Christoph Grainger-Herr, former IWC head watchmaker Kurt Klaus, and F1 champion Lewis Hamilton, who will all bring some insight into the world of IWC. 

The exhibition will begin its tour at Westfield Century City in LA on September 23rd and will hit seven other cities: Palo Alto, CA, Newport Beach, CA, Scottsdale, AZ, Miami, FL, Charleston, SC, Houston, TX, and New York City.

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