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Ross Lovegrove rethinks traditional bottle design for Mumm's Grand Cordon

A striking new design for one of the finest champagnes in the world.
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Photo: Maison Mumm

Photo: Maison Mumm

Designer Ross Lovegrove has been given the task of reimagining G.H. Mumm's Grand Cordon Champagne and the end result is one of the best looking bottles out there. As you can see, the bottle forgoes the usual label and instead has the Mumm signature and eagle printed directly onto the bottle. The most noticeable change takes the brand's iconic red ribbon, a design that represents France's Légion d’Honneur and boldly wraps it around the bottle and has a dimensional quality as it is indented into the glass.

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