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Soft Electronics

There's a certain charm about the vibrant plastics that dominate the industrial design language of the 1960s to the 1980s. These bold home appliances are the subject of Soft Electronics, a visual compendium of the designs that were the very definition of modern form and function. 

"The fascinating world of product design that emerged between the 1960s and 1980s symbolized the birth of a new age in human behavior. From coffee grinders to electric knives to blow-dryers, each home appliance was intended to help in the daily household routines—but they were also masterpieces of style.

Based on Jaro Gielens’s collection, Soft Electronics explores a nostalgic and unique set of products from a very distinct period in design. Each object possesses a sense of longevity, quality, and innovation that has been hard to match since planned obsolescence redefined our relationship with consumer goods. Soft Electronics pays homage to an iconic era of product design."

Available May 10th.

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