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Apple showcases 20 years of game-changing design in "Designed by Apple in California"

A new photo book from the most influential technology company in modern times.
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Designed by Apple in California Apple Watch

Photos: Apple

Apple's got a new product out and its not what you think. The company has released a book containing 450 images that chronicle the last 20 years of Apple design. Shot by Andrew Zuckerman in Apple's trademark ultra-minimalist style, the images show off the team's design process all the way up to the final product. Eight years in development, the book will come in small and large format sizes and as with any Apple product, the book itself is an impressive feat in itself with a linen bound hardcover, specially milled, custom-dyed paper with gilded matte silver edges.


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