Seen by many as the "godfather of sportswear", Massimo Osti's impact on fashion can still be felt to this day with his renowned garment dyeing techniques and fabric developments. Celebrating its 50th anniversary this year, Osti's iconic brand is getting its first-ever monograph, telling the story of one of the most innovative fashion brands on the planet.
"C.P. COMPANY 971-021. An informal history of Italian sportswear" is the first monograph dedicated to the legendary clothing brand, founded by Massimo Osti 50 years ago. Through the personal stories and outfits of 50 passionate fans of the brand from across different generations and parts of the world, this epic 438 page book “informally” tells the story of the pioneering of an entirely new way of designing and wearing casual clothes: Italian sportswear."