Introducing a new bi-annual adventure magazine from explorer Ben Saunders and Port Co-Founder, Dan Crowe:
"A magazine dedicated to adventure – in the broadest possible sense. We will feature acts of endeavour and endurance from the wildest, highest, deepest, coldest and hottest corners of Earth. We will bring you stories from respected writers and thinkers, concerning adventures in technology, music, science, style and culture, alongside insights from the pioneers and innovators who are shaping our new world.
Avaunt will offer discerning portrayals of extraordinary women and men, people who are pushing the boundaries of what is humanly possible – and great style will run through all of it. After all, the Earl of Carnarvon cracked open Tutankhamun’s tomb wearing a Norton & Sons’ suit; George Mallory died on Everest in a tailored tweed Norfolk jacket; Amelia Earheart launched her own clothing line in the 1930s (‘For the woman who lives actively’) and Reinhold Messner and Peter Habeler climbed Everest without oxygen for the first time in natty Fila down suits. Style transcends clothing alone. ‘How you climb a mountain,’ Yvon Chouinard wrote, ‘is more important than reaching the top.’
The etymology of the word ‘avaunt’ is Middle English, in turn coming from the Old French word avant (‘to the front’). Authors and playwrights used it most as an interjection, a sort of “Get thee gone”; in Richard III Shakespeare writes, ‘Avaunt, thou dreadful minister of hell!’ But we like its wider meaning ‘to move forward, to advance or to elevate’. Whichever way you slice it, it’s a word about hitting the road and going somewhere else. Somewhere better. As Alain de Botton states in The Art of Travel, ‘It is not necessarily at home that we best encounter our true selves. The furniture insists that we cannot change because it does not; the domestic setting keeps us tethered to the person we are in ordinary life, who may not be who we essentially are.’
With that in mind, we should mention Avaunt Live, a two-evening celebration of adventure in October, at London’s Royal Geographical Society and Royal Institution, which will bring the magazine to life. The event will offer a chance to rub shoulders with many of the incredible people in this issue, and to hear at first-hand how they did what they did – perhaps finding out how you can do it too. This one-of-a-kind summit will be as pioneering as the speakers it will feature."