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Kiss the Past Hello: 100 Years of the Coca Cola Bottle

A celebration of one of the most recognizable shapes in pop culture.
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Photo: Assouline

Photo: Assouline

The Porsche 911, the Eiffel Tower, all shapes that are instantly recognizable, but not as universal and iconic as the shape of the world's most popular beverage. Assouline celebrates a century of one of the most iconic silhouettes in the new book, Kiss the Past Hello: 100 Years of the Coca-Cola Bottle: 

One of the most famous and unmistakable shapes in the world since its introduction in 1915, the Coca-Cola bottle is an influential symbol of design, art, and culture. Identified by its iconic contour fluted lines and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated and revered in such mediums as art, music and advertising. From representations as a symbol of mass culture expressed by greats like Andy Warhol and Clive Barker to serving as a reference point for industry influencers such as Volkswagen who compared the shape of the Beetle to the bottle, the Coca-Cola bottle has been a benchmark for the past hundred years. What began as a design brief: to create a bottle that could be identified in the dark or lying broken on the ground, today is one of the most recognized packages on the planet. Published on the occasion of the bottle’s centennial, Kiss the Past Hello is a vibrant collection of images and art celebrating the Coca-Cola bottle not only as an icon of design but as a symbol of optimism, happiness, and the shared moments in our lives.

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