Skip to main content

Assouline tells the untold story of Bulova

A history of firsts.
  • Author:
  • Publish date:
Bulova: A History of Firsts

Founded in 1875, Bulova has certainly made its mark on the watchmaking industry, but has also had its hand in some of major historical moments. Assouline and editor Aaron Sigmond tell this story in a book dedicated to the iconic American watch company.

"Bulova: A History of Firsts chronicles the extraordinary American watch company in a fittingly unusual manner: by recounting an epic, multi-generational picaresque that runs from the Gilded Age up through present-day New York City. Joseph Bulova, the man behind the movement by which America would set its time, was an iconoclastic industrialist fostered a corporate culture of innovation that endures today. What makes the previously untold story of Bulova—the founder, his son and their eponymous business—especially remarkable, though, is the seemingly limitless series of firsts that garland the company’s history: in watchmaking prowess, certainly, but also advertising, marketing, aviation and space exploration, even feminism—and firsts continue today. The entirety of social history and modern popular culture has been influenced by the achievements of this singular watchworks—“America runs on Bulova time,” as the old slogan went, and subsequently so does the world.

Less a traditional corporate history than an exactingly curated periodical, this profound new title features eight visually captivating chapters comprising an essay each by luminaries including style writers David Coggins, Matthew Hranek, and Kate Betts; music-industry legend Nile Rodgers, advertising journalist Stuart Elliott, noted horology authority Jack Forster and more, all edited by luxury historian Aaron Sigmond." 


Related Articles

The Luxury Collection: Hotel Secrets

Hotel Secrets tells the stories behind some of the world's best destinations

The seventh Luxury Collection title covers 115 destinations.


Royal Oak: From Iconoclast to Icon tells the story of a 50-year-old horological superstar

Five decades later, the Royal Oak still turns heads all over the world.