In 1987, a little label called A.P.C. began its life in Paris and went on to become a fashion phenom with its iconic jeans and minimalist attitude. For its 30th Anniversary, Phaidon is helping the brand celebrate with a 500+ page retrospective.
"A.P.C. (Atelier de Production et de Création) was created as a reaction to the excesses of the 1980s, and the minimalist designs of founder Jean Touitou now have a cult following. This compelling book, published on the occasion of A.P.C.'s 30th anniversary, carries the same minimal aesthetic - yet it's packed with never-before-seen illustrations and ephemera. Part retrospective of the brand and part personal scrapbook and visual diary, the book includes invitations, postcards, ad campaigns, images of their stores, and collaborations with other designers."
Available September 2nd.