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Steinweiss. The Inventor of the Modern Album Cover - Acquire

Steinweiss. The Inventor of the Modern Album Cover

A collection of work from the father of an underrated art form.
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Photo: Taschen

Photo: Taschen

Taschen takes a look at the works of Alex Steinweiss, prolific artist and father of the modern album cover: 

Alex Steinweiss invented the album cover as we know it. In 1940, as Columbia Records’ young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent.

Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold.

Less well known, but also included in this collection, are Steinweiss' posters for the U.S. Navy; packaging and label design for liquor companies; film title sequences; as well as his fine art. The book includes Steiweiss' personal recollections and ephemera from an epic career, as well as insightful essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller.

$19, more info at taschen.com.

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