Technical outerwear brand grows its retail empire with a new shop in its hometown of Los Angeles, CA. The 4,000 sq-ft Aetherla flagship will be home to all their entire men's line of technical jackets, pants, and accessories as well as their growing women's line. The idea behind the shop was to be the ultimate adventure store and was designed with the help of Thierry Gaugain who created one-of-a-kind store elements that include multiple wooden crates that display product and even a walk-in freezer for outerwear testing.
The store will also be host to a wide array of lifestyle goods curated by the Aether team. That selection will feature 100s of product which includes items from James Knives, Oru Kayak, Salt Optics, POC snow and bike helmets, and much more.
The shop is open today and is located in the La Brea Design District at:
161 S La Brea Ave.
Los Angeles, CA 90036