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Volvo creates a multi-sensory experience for its S90 Ambience Concept

An experience of sight, scent, and sound.
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Volvo S90 Ambience Concept

The next S90 Excellence might have a few tricks up its sleeve that changes up the atmosphere to both relax and motivate using a combination of visuals, scents, and sound, all synchronized together to create a passenger experience like no other. The concept will feature four themes: Northern Lights, Scandinavian Forest, Swan Lake, Archipelago and Rain, each combining graphics that are projected to the headliner combined with Bowers & Wilkins tweeters in the headrest and four bespoke scents created in collaboration with none other than Byredo.

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