BMW helps celebrate MR PORTER's fifth anniversary with a custom i3 - Acquire

BMW helps celebrate MR PORTER's fifth anniversary with a custom i3

BMW's most advanced automobile is the crown jewel of their 5th anniversary collection.
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Photo: MR PORTER

Photo: MR PORTER

Merging the company's affinity for luxury and technology, the BMW i3 MR PORTER Edition is without a doubt the centerpiece of their fifth anniversary collection. MR PORTER spec'd the all-electric version of the car with a customized look that is unlike any i3 you'll find on the road today. 

The retailer calls the car their "automotive interpretation of a dinner jacket," taking influence from the styling of a fine tuxedo, wrapping the car in a midnight blue paint that is decorated with a hand-drawn pinstripe and MR PORTER signature. White trim runs alongside the door rails and grille surrounds inspired by the "crisp collar and cuffs of a dress shirt." 

They'll also be equipping customers with a MR PORTER Essentials Travel Kit, which will include a BMW leather holdall that contains some of their fifth anniversary exclusives: a London Undercover Umbrella, Cutler and Gross sunglasses, a Lock & Co Bowler hat, a MR PORTER edition set of the Wallpaper* City Guides, and a special edition Leica. 

mrporter.com

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