We've always loved Magazine B's unique format that focuses on a single brand for each of their issues and though they've covered some truly iconic brands such as Leica and Rimowa, they've never done an issue on a car brand. For issue No. 70, Magazine B starts with one of the best and takes its lens to one of the most iconic and beloved automotive brands in the world, Porsche.
"Beginning in 1948 with the introduction of its first sports car, the 356, Porsche has retained its automotive DNA, epitomized by the iconic 911, while also successfully extending their premium image through SUVs, SUV crossovers, and sedans with the Cayenne, Macan, and Panamera. With masterful control in all areas of branding including engineering, design, customer management, and storytelling, Porsche is still firmly pioneering the 21st century luxury car market."