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Lotus has launched a new division called Lotus Advanced Performance, which will tackle ultra-rare vehicles, high-spec models, one-of-kind experiences, driving academies, and opportunities to get into a race car. 

The Lotus Advanced Performance program will offer (via Lotus): 

  • Halo projects – ultra-exclusive and unique vehicles that expand the Lotus product portfolio in exciting new directions
  • Limited editions – exclusive high-spec and highly desirable versions of Lotus cars, allowing customers to stand out from the crowd
  • Bespoke – personalise your Lotus car with exclusive colours, trims and materials
  • Experiential – from tours of the new £100m Hethel sports car and hypercar production lines to ‘money can’t buy’ opportunities all around the world, activities to enable customers, fans and partners to experience the Lotus brand
  • Lotus Driving Academy – expert tuition at the wheel of a Lotus at locations around the world, including the iconic Hethel test track in Norfolk
  • Motorsport – starting with the Emira GT4 race car, Lotus Advanced Performance will support and deliver lightweight competition cars to customers around the world
  • Options – exclusive extras for your Lotus
  • Accessories – a broad range of Lotus Advanced Performance products and brand merchandise ‘For The Drivers’

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