Jaguar Land Rover has announced that all of its models will go fully electric by 2030

Jaguar Land Rover revealed its "Reimagine" global strategy today, a plan that will transform the entire JLR brand into an all-electric lineup by 2030. Spearheaded by its new CEO, Theirry Bolloré, the company has set its sights on becoming a net zero carbon business by 2039 and to get things started, Land Rover will introduce its first all-electric model in 2024, which will be the first of six all-electric variants to come in the next five years. Jaguar will be fully reimagined as an all-electric luxury brand in 2025 and will be built on its own individual pure electric architecture. JLR has also announced that it is researching clean fuel-cell power and already has hydrogen-powered models in development with prototypes expected to hit roads in the UK within the year. 

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