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These four companies are using their fragrance expertise to upgrade the car air freshener

Time to lose the tree.
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DS and Durga Big Sur After the Rain

Your car deserves much better than that nauseating little pine tree hanging from the rearview mirror. A handful of fragrance companies have launched car air fresheners of their very own and with all the time we spend in cars these days, the least you can do is make it a refreshing place to be in. DS&Durga's Auto Fragrance line has scents like Big Sur After the Rain (above - $10) that has notes of wood and eucalyptus while Portable Fireplace envelopes your car in a smokey aroma without all the cleanup.

Hypebeasts and streetwear fans have long sung the praises of Hiroshi Fujiwara's retaW. The fragrance brand has been producing a line of Car Tags ($15) with its most popular scents Evelyn, Allen, and Isley (above) with its blend of citrus, green tea, moss, and mint. 


Known for their home fragrances, Square Trade Goods Co. has a couple of their scents available in a line of Fragrance Cards ($8) that come in multiple packs and you can even subscribe to your favorite one so you can have the best smelling car on the road all year long. 


Last but not least is the most luxurious option from the Parisian fragrance house, Diptyque. The company sells a Car Diffuser ($105) that looks as good as it smells and it features an adjustable window that lets you set the intensity of the scent. The inserts come in the company's signature scents such as Baies, Figuier, and Ambre. 

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