Nikon Coolpix AW100

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Nikon arrives fashionably late to the ruggedized camera category with their new Coolpix AW100. The camera will feature a back-illuminated 16 Megapixel sensor, 5X optical zoom, and is ruggedized to be waterproof down to 33 feet, resist impacts from 5 foot drops, dustproof, and be able to withstand temperatures down to 14 degrees fahrenheit. Link