Evisu Relaunch

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Evisu, the pioneer of premium denim, is set to make its comeback this fall under the creative direction of Scott Morrison who has plenty of experience with the founding of brands like Earnest Sewn and Paper, Denim & Cloth on his resume. Styles will start at $150 all the way to $700 for "Private Stock" styles which are individually numbered, one of a kind pieces. The signature back pocket logo will also under go a slight change with a more subtle, low profile approach that is crucial in a market saturated with over-embellished jeans. Available exclusively at Barneys and Fred Segal beginning in January. Link