Nike Zoom Ites

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Created with pro snowboarder Gigi Rüf, the Zoom Ites is the end result of the need for a boot with adjustable flex and stiffness. Nike attacked this problem with a boot liner that has interchangeable inserts to give the boot a soft, medium, or stiffer fit. Nike also brought over some of its proprietary shoe tech such as Flywire that has been used to better secure the heel and Nike Free for improved board feel and natural flexibility. $400, Nike