Air Jordan 2010

The Air Jordan 2010 commemorates 25 years of basketball's most iconic sneaker. New features on the shoe include a see-through design element made from transparent thermoplastic urethane and a layered toe construction with an independent forefoot support cover that emulates your foot movement to allow wearers more freedom and agility on the court without the shoe getting in the way. Available February 13, 2010. Link: $170
Athletic Footwear |

Brooks Adrenaline GTS 10

The tenth version of Brooks' popular running shoe gets an improved asymmetrical upper, enhanced breathability, increased heel bevel for a smoother transition on the ground, and a caterpillar heel pad for improved cushioning and stability no matter what your form. Link: $100
Athletic Footwear |

Oakley Elite Assault Boot

Originally created for the U.S. Elite Special Forces, Oakley's Assault Boot gave soldiers a boot that was more sneaker-like in design and also lighter and less clunky. Their Elite Assault Boot takes the idea even further with an impressive array of materials that you won't even find in the boot used by American Special Forces. The boot uses a fire and puncture-resistant Lenzing sole that's also resistant against oils, fuels, chemicals, and UV, Vibram rubber, CarbonX which will hold up against fire in temperatures up to 2600° F, and much more. Link: $500
Athletic Footwear |


K-Swiss Tubes Run 100

Tubes is a innovative new sole technology from K-Swiss that not only cushions and absorbs impact, it mirrors the natural gait of its wearer. The "tubes" also optimize flexibility and provide stability on your run. Link: $75
Athletic Footwear |

Mizuno Wave Cabrakan

Mizuno built the Wave Cabrakan to be a Humvee for your feet. The shoes were built form the ground up to tackle rough trails with water-resistance and grip while maintaining comfort and support. The shoes feature SmoothRide which helps absorb shock vibration, Dynamotion for improved when on the move, AIRMesh for breathability, and Mizuno Wave tech to evenly distribute forces throughout your foot that also helps reduce stress on your joints. Link: $125
Athletic Footwear |

NIke Air Max Lebron VII

Nike's Air Max Lebron VII introduces Nike's first basketball-specific "Max Air 360" unit which improves cushioning over the previous generation with 80% more air and a carefully designed shape that puts cushioning in the most important places. The shoe also features an integrated sleeve and and a Flywire upper. Link: $160
Athletic Footwear |


Puma Cell Voltra

At the core of Puma's Cell Voltra running shoe is their new 10 cell technology, a visible unit covering the complete length of the heel and forefoot. The 10 cell unit combines two layers with the top layer acting as the spring while the bottom layer absorbs impact. Link: $100
Athletic Footwear |

Brooks Green Silence

Before you go saying hair metal bands like Skid Row and RATT have never contributed anything significant to society, Brooks Running would like to dispute that claim with you. They've taken their discarded CDs, post-race water and sports bottles to create their new Green Silence, a performance racing shoe made from 75% post-consumer recycled goods. Available February 1st, 2010. Link: $100
Athletic Footwear |

Newton Running Sir Isaac Guidance Trainer

For runners who want to change up their form to a midfoot/forefoot running style (which is said to be more natural, efficient, and less prone to injury) Newton Running is introducing the Sir Isaac Guidance Trainer. The shoes have lightweight ergonomic support, durable carbon rubber, and an enhanced heel bevel to help create a much more natural running gait. Available September. Link: $150
Athletic Footwear |

Asics Gel Kayano 15

Its no surprise that the AsicsGel Kayano has already seen 14 iterations so you better believe the latest version stays true to the DNA while offering a multitude of improvements. The Gel Kayano 15 features asymmetrical lacing for improved fit on the upper, a new, more comfortable midsole, and a ComforDry sockliner. Link: $130
Athletic Footwear |


