Looking to pump some life back to what he fears is a dying sport, Patagonia founder Yvon Chouinard hopes to bring some attention back to Fly Fishing with the book "Simple Fly Fishing." Available alone or in a kit that includes a Tenkara fly rod:
"The book covers all common techniques for wet fly fishing, nymphing and dry fly fishing. The Simple Fly Fishing kit contains a tenkara-style fly fishing rod, box of flies, line and leader, quick set up guide. The wisdom behind the book and kit includes a belief that the way towards mastery of any endeavor is to work towards simplicity, and to replace complex technology with knowledge. Patagonia's Simple Fly Fishing kit aims to achieve just that. The tenkara fly rod contained in the kit - which has no reel - comes from a centuries-old Japanese fly fishing technique, which has been all but lost in modern-day fly fishing."