Nike opens NikeLab

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Officially launching tomorrow, Nike presents a global retail experience called NikeLab, a store concept that collects and curates the brand's latest and unique product offerings in a story-driven format that encompasses their physical, ecommerce, and social media platforms.

NikeLab will launch worldwide in New York, London, Paris, Milan, Shanghai and Hong Kong and online at Nike.com/NikeLab. Their stores will highlight everything from their White Label collections to their ultra limited HTM styles and will be the ultimate destinations for the brand's capsule collections and limited edition product. Nike's high-tech product design will also flow into the store design taking a more environmentally-friendly and minimal approach to theirinterior layouts bringing a larger focus toward reusable and modular fixtures and materials.

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