Absolut Originality

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Absolut launches Originality, a unique take on their iconic bottle that adds a bold hit of cobalt blue to their crystal clear glass. To create the bottles, Absolut placed a drop of cobalt in the glass at more than 2000 degrees fahrenheit which then cools down to reveal a bright splash of blue which has a unique formation in each of the individual four-million bottles that are set to be released this month.

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