Nooka Beyond Common Scents

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Looks like Nooka Founder Matthew Waldman is taking the next step in building a Nooka lifestyle empire. The innovative watch company is bringing out its first fragrance dubbed "Beyond Common Scents", which is a collaboration between Matthew and perfumer Pierre-Constantin Guéros. The fragrance is described as a blend of Japanese Yuzu that's "sprinkled with Pink Pepper. Polished steel wrapped in vintage leather." Link: $80